Tasting Event Management Software

Every pour,
accounted for.

eeSee is the tasting event platform for wine & spirits brands, distributors, and field marketing agencies. Schedule in-store samplings, staff brand ambassadors, capture field reports from any phone, and prove the ROI of every event — without a single spreadsheet.

Tasting events managed
500+
Active users in the field
2,000+
Field reports submitted
50K+
Uptime SLA
99%

Why eeSee

One system instead of five tools

The calendar, the staffing, the reports, and the proof — where most programs juggle spreadsheets, group texts, and recap emails, eeSee is one login.

  • Schedule at volume

    One calendar for every tasting across accounts, markets, and brands — built in minutes, visible to everyone.

  • Reports from the floor

    Photos, pours, and product-level sales from the ambassador's phone, the same night — chased automatically when they're late.

  • Proof for the check-writers

    Account, market, and ambassador rollups that show exactly where sampling budget turns into cases.

Inside the Platform

The calendar, the crew, and the proof

Move day-to-day tasting event operations into one system instead of splitting work across email, spreadsheets, and manual follow-up.

Events Calendar

Keep every upcoming tasting, venue, and assignment visible.

Friday, April 244 Events
  • HEB Wine Sampling

    5:00 PM · Beaumont

    Assigned
  • Kroger Spirits Tasting

    6:30 PM · Lake Charles

  • Managers see venue, time, staffing, and status without chasing updates.

Ambassador Staffing

Assign ambassadors, track coverage, end the group text.

Coverage Board12 Active Ambassadors
  • Amanda R.

    3 assigned this week

    Confirmed
  • Chris D.

    2 assigned this week

    Pending
  • Taylor M.

    4 assigned this week

    Confirmed

Field Reports

Photos, pours, and sales in a consistent workflow.

Latest SubmissionSubmitted 9:14 PM

Event

Spec's Friday Tasting

Samples

146 served

Bottles sold

38

Management gets structured results the same night — fewer missing details, less manual follow-up.

How It Works

From scheduled to staffed to sold — in four moves

  1. Schedule the tasting calendar

    Build your event calendar — one tasting at a time or hundreds in bulk across retail accounts, markets, and brands.

  2. Staff the right brand ambassadors

    Assign ambassadors by location, availability, and track record — and let confirmations and reminders send themselves.

  3. Capture field reports in real time

    Structured reports from the ambassador's phone — photos, pours, sales, feedback, and receipts — while the event is still fresh.

  4. Prove the ROI of every event

    Every pour rolls up to account-, market-, and ambassador-level results you can put in front of stakeholders.

Questions

The short answers

What is eeSee?
eeSee is a tasting event management platform built for the wine, spirits, and beverage industry. It brings event scheduling, brand ambassador staffing, mobile field reporting, shared documents, and program analytics into one system — replacing the spreadsheets, group texts, and end-of-week recap emails most tasting programs still run on.
Who is eeSee built for?
Teams that run recurring tasting and sampling events: beverage brands and suppliers, distributors and importers coordinating events across markets, and field marketing agencies managing programs for multiple client brands. Each brand or client gets its own isolated workspace, so agencies and importers can run a whole portfolio from one login.
How does brand ambassador scheduling work?
Managers build the tasting calendar — one event at a time or in bulk across accounts and markets — and assign ambassadors based on location, availability, and track record. Ambassadors see their upcoming schedule in their own portal, confirmations and reminders go out automatically, and coverage is visible at a glance so no event goes unstaffed by surprise.

Let's Talk Tastings

Your next hundred events, without the chaos

Tell us about your tasting program — how many events, how many ambassadors, which markets — and we'll show you exactly how eeSee fits your workflow.